Unlocking the potential of CRM systems

May 22 | 13:30-17:00
EUR 190 + VAT

The way customers interact with the product has been changing. With increased competition it is getting more challenging for any organization to win customer's attention and loyalty, making a robust CRM system more vital than ever. This session is designed for sales and marketing professionals and business owners who aim to acquire new and retain existing customers through a continuous conversation at every step of customer lifecycle.

This course is part of the longer Sales & Marketing Programme, however, it is also available for purchase and completion as a separate course.



The way customers interact with the product has been changing. With increased competition it is getting more challenging for any organisation to win customer's attention and loyalty, making a robust CRM system more vital than ever.

The advantages of an effectively deployed CRM system extend beyond customer benefits, as it empowers employees to work more efficiently with clients and equips management with the tools needed to make informed decisions, ultimately optimizing the entire organizational ecosystem.



Viktorija Garanča has built a career in global corporations, where she played a critical role in developing, implementing and adapting CRM systems & reporting. She designed & led CRM trainings for sales, marketing and executives across Asia, Europe and the United States. Over her past projects Viktorija introduced CRM functionalities and reporting to over 3,000 users in sales & operations across 70+ countries.

Who should attend

CRM solutions cater to a diverse range of professionals who understand the pivotal role of customer relationships in business growth, these professional will gain most out of this course

  • Sales and Marketing Leaders and Professionals: Elevate your sales and marketing strategies with a CRM platform that empowers you to understand your customers better.

  • Sales Champions & Strategists: Streamline your sales processes, track leads efficiently, and gain insights that empower you to make informed decisions, fostering a winning sales strategy.

  • Business Owners: As a business owner, you need a holistic view of your operations. This CRM course offer a platform for managing customer relationships, optimizing processes, and gaining valuable insights to upgrade your business.

  • Customer Experience Advocates:  CRM course gives you an understanding of your customers on a deeper level, anticipate their needs, and create personalized interactions that foster long-lasting relationships.

Benefits to the organization

Organization will benefit from stronger Marketing and Sales teams' cooperation; increased lead generation; higher conversion and upselling; data-driven decision-making.
Customers will enjoy better customer experience in every step of the interaction, resulting in improved customer service and, thus, reputation and customer retention.

Employees at all levels will benefit from the digitised paper-free customer management, transparency, and single source of truth for all teams.

Benefits for the participants

Participants will learn how to develop their Customer Relationship Management strategy and choose the tools that will support the best outcome that fits organisation needs & budget.  

Participants will know exactly what to expect from sales teams and how to make sure they are happy with the solution. They will be able to to support their employees in adapting to new systems or improve the usage of current.

Participants will be able to make decisions quicker with transparent dashboards and one source of truth for everyone.  

Participants will have prerequisites to become an advocate of customer experience within the organisation.


1. Why CRM - Unlocking Key Benefits for Organizations and Clients

Discover the transformative power of Customer Relationship Management (CRM) and how it can elevate both your organization and client experiences. Uncover the strategic advantages that CRM offers, from enhanced customer engagement to streamlined business processes.

2. Choosing the Best CRM System: Tailoring Solutions to Your Needs

Navigate the complex landscape of CRM systems with confidence. Learn how to assess your organization's unique needs and context, and make informed decisions on selecting the CRM solution that aligns perfectly with your goals. We help you cross-check existing solutions to ensure they are not only cost-effective but also optimized for peak performance.

3. Successful CRM Implementation: Unveiling the Key Success Factors

Embark on a seamless CRM implementation journey with our expert guidance. Discover the critical success factors that drive a successful implementation process. From stakeholder engagement to data migration, we guide you through the steps that ensure your CRM is not just implemented but embraced by your entire organization.

4. Maximizing ROI: Harnessing the Full Potential of Your CRM Investment

Your CRM is a powerful tool, but are you harnessing its full potential? Learn how to use your CRM to its maximum capacity, enabling you to make data-driven decisions and achieve a higher return on investment. Unlock the insights that drive business growth and customer satisfaction.

5. Continuous Improvement: Adapting Your CRM to Reflect Business Reality

Businesses evolve, and so should your CRM. Discover strategies for ongoing improvement, ensuring your CRM system accurately reflects the dynamic reality of your business. Learn how to provide continuous value for your customers by staying ahead of the curve and adapting your CRM to meet ever-changing needs.

Participation fee

EUR 190 + VAT

Apply for the course:

* – Required fields

Course Calendar

Programme Calendar

Elga Prauliņa
Executive Education Corporate Programme Manager. Read More