Sales and Marketing Programme

April 2 – June 19, 2024,10 days of training
The programme has been postponed and new dates will be announced.

SSE Riga, Strēlnieku street 4a, Riga & Paris, France & Online


  • Introduction to the Sales and Marketing Programme
    April 2 (12:30-13:30 | Online)
  • Topic: Unlocking Sales Success: Winning Sales Strategies - led by Lauris Lietavietis
    April 2 (13:30-17:00)
  • Topic: Brand Role and Story Telling - led by Andris Rubīns
    April 23 (13:30-17:00)
  • Topic: Building Strong Brand - led by Philippe Mihailovich
    May 9-10 (9:00-17:00) Venue: Paris, France
  • Topic: Strategic and Digital Marketing - led by Marius Raugalas
    May 20-21 (9:00-17:00)
  • Topic: Unlocking the potential of CRM Systems - led by Viktorija Garanča
    May 22 (13:30-17:00|Online) 
  • Topic: Strategic Customer Management - led by Javier Marcos
    June 3-4 (9:00-17:00)

  • Topic: Building Customer Engagement - led by Scott Gould
    June 18-19 (9:00-17:00)

The goal of a sales and marketing programme is to help participants develop a deep understanding of the sales and marketing process and to equip them with the tools and techniques needed to succeed in these fields.



The sales and marketing programme is a training program designed to provide individuals with the skills and knowledge necessary to excel in their roles and to make a positive impact on their organizations. The program covers topics such as consumer behavior, branding, marketing, negotiations, and sales strategies.

The goal of a sales and marketing programme is to help participants develop a deep understanding of the sales and marketing process and to equip them with the tools and techniques needed to succeed in these fields.


Attending a sales and marketing programme will provide numerous benefits to individuals seeking to advance their careers in these fields. Here are some of the key benefits:

  1. Enhanced skills and knowledge: The programme is designed to provide participants with a deep understanding of the sales and marketing process, including market research, consumer behavior, branding, advertising, and sales strategies. This enhanced knowledge and skills can help individuals excel in their current roles, and potentially qualify for higher-level positions in the future.
  2. Networking opportunities: The sales and marketing executive programme often bring together professionals from various industries and companies, providing participants with valuable networking opportunities. This will lead to new business opportunities, partnerships, and collaborations.
  3. Increased confidence: By gaining new skills and knowledge, participants will feel more confident in their abilities and more equipped to take on new challenges in their roles.

Overall, attending a sales and marketing executive programme will provide individuals with numerous benefits that will help them advance their careers and make a positive impact on their organizations.


The programme consists of a combination of classroom sessions, case studies, group discussions, and team projects, all of which are designed to help participants deeper understanding of sales and marketing strategies.

The programme is delivered in a modular format, with participants attending several days of classes over several months.

Participant profile

The sales and marketing programme is designed for individuals who are interested in enhancing their skills and knowledge in sales and marketing, and who want to take their careers to the next level. Here are some examples of who will benefit from attending such a programme:

  1. Sales and marketing professionals: Individuals who are currently working in sales and marketing roles, such as sales representatives, marketing managers, or account executives, can benefit from attending a sales and marketing executive programme to enhance their skills and knowledge and stay up-to-date on the latest trends and best practices.
  2. Business owners and entrepreneurs: Business owners and entrepreneurs responsible for marketing and selling their products or services will benefit from attending a sales and marketing executive programme to gain a deeper understanding of the sales and marketing process and learn how to develop effective marketing strategies.
  3. Professionals from other industries: Professionals who are interested in transitioning into sales and marketing roles from other industries, such as finance or healthcare, can benefit from attending a sales and marketing programme to gain the necessary skills and knowledge and make a successful career transition.

Overall, anyone who is interested in enhancing their skills and knowledge in sales and marketing, and who wants to advance their careers in these fields, will benefit from attending a sales and marketing programme.



Scott Gould who will lead the Engaged Organisation module, is an author and consultant on engagement. He examines the concept of engagement at a universal level, exploring how people engage with ideas, things, and each other. Scott is a prominent conference speaker, as well as a lecturer on several postgraduate programmes including the Kaospilots and the United Nations System Staff College.

Scott is the founder of Ampersand, an engagement consultancy that works with a diverse range of organisations on how they engage their employees, customers, and communities. As an advisor to various United Nations departments and agencies, he helped develop their team engagement initiative, based upon his theory of practical engagement.


Viktorija Garanča has built a career in global corporations, where she played a critical role in developing, implementing and adapting CRM systems & reporting. She designed & led CRM trainings for sales, marketing and executives across Asia, Europe and the United States. Over her past projects Viktorija introduced CRM functionalities and reporting to over 3,000 users in sales & operations across 70+ countries.


Marius Raugalas is a Global Marketing Science Partner at Meta based in London, where he consults a few of its largest global clients/advertisers on their advertising measurement strategy for Meta platforms. Before that, he was a Director for Digital Marketing Analytics for Europe at Nielsen, where he also mostly helped clients/advertisers to measure and improve their digital marketing performance. Before going into marketing measurement consulting, Marius spent nearly 10 years doing various marketing strategy, planning and measurement roles on the client side, including in telecommunications (BT Group) and retail banking industries (Royal Bank of Scotland Group, Lloyds Banking Group and Bank of Ireland UK).

Marius holds a Bachelor’s degree from the Stockholm School of Economics in Riga, an MBA from IE Business School and a CIM Professional Diploma in Marketing. Outside of his day-to-day job, Marius is a Visiting Lecturer for Marketing at the Stockholm School of Economics in Riga and for Digital Marketing at ISM University in Vilnius.


Javier Marcos is a Professor at Cranfield School of Management (UK). He is the Director of Learning for Performance Ltd., a boutique sales and negotiation training practice. He is regarded as an inspiring management educator, researcher and consultant and has 25 years of experience working in academia, consultancy and in multinational corporations.

He has delivered programmes for Bosch-Siemens, Khuene and Nagel, Unilever, the Cabinet Office, and the Treasury in the UK and for business schools in Europe and the US. He was the Director of Custom Programmes, Executive Education, and Senior Faculty at the University of Cambridge, Judge Business School.

Andris Rubins

Andris Rubīns has worked in the marketing and advertising industry for the last 25 years. Since 2005 he is CEO and Managing Partner at “Magic” (previously - NORD DDB Riga), where he leads a team of approximately 50 people. ”Magic” agency is one of the most influential creative agencies in Baltics and it’s work has been internationally recognized at festivals such as Golden Drum, Euro Effie, Epica, Creative Excellence Awards among others.

With a team of partners Andris organizes Baltic Brand Forum & Awards that has become one of the major events for marketers and brand builders in the region. He is one of the co-founders of Latvian Exporters Association “The Red Jackets” to acknowledge, support and promote best exporting brands from Latvia.

Andris holds an EMBA degree from the Berlin School of Creative Leadership. He has graduated from the Stockholm School of Economics in Riga and received a Master’s degree from the University of Latvia.

Andris loves nature photography and still believes that Creativity is the most powerful force in Business.

Philippe M

Philippe Mihailovich built his career in operational brand marketing management with global blue chip f.m.c.g cosmetic companies in Johannesburg and London (Clairol, Mum, Nivea, Wella and British Telecom) before establishing Couture Brands, a designer brand development consultancy in London, New York and Paris. During his part-time PhD Research, he became a founding theorist of Brand Architecture and Brand Stretching principles.

In Paris, he worked with Vogue International, L’Official, Spoon and Art Review magazines, sometimes as strategist and sometimes as a video journalist in order to infiltrate the traditionally closed world of luxury before books on luxury theory existed. As such, he was able to develop unique models which he now shares as an Adjunct Professor at various fashion, business and communications schools in France and abroad, including SSE Riga.

Philippe is also a founding partner of the discreet luxury branding consultancy for Niche challengers and top CEOs, HAUTeLUXE in London and Paris and the lead author of “HAUTE ‘Luxury’ Branding” which was selected as a “Top 10 Branding Book” by The Branding Journal USA in 2021. In 2022 he introduced the concept of “Haute Diamanterie” as a ‘sustainable appellation’ for high-end natural diamonds. The first such diamond was worn by H.S.H Princess Charlene of Monaco at the 2022 Princess Grace Awards in NYC.


Lauris Lietavietis has been running sales in technology companies since 2006. Over the past 10 years he has been building and running global B2B sales teams and taking leadership positions at high growth technology companies, such as,, and recently at Lauris' areas of expertise cover full cycle of B2B sales management, such as sales strategy, sales process, hiring, performance management, sales technolgies, sales analytics and post sales customer management. Lauris is also one of the founding members and the member of Investment Committee at Bad Ideas Fund, an angel investor syndicate investing in early stage startups in CEE region.


The programme consists of 4 modules and 3 half-day sessions designed to equip executives with the knowledge and skills to excel in today's competitive business landscape.


  1. Building Customer Engagement: Explore strategies and techniques to foster active participation and sustained interest among individuals or teams. Emphasizing the importance of creating a dynamic and interactive learning environment, this module equips participants with the tools to engage customers effectively.
  2. Strategic and Digital Marketing: Stay ahead of the curve with the latest trends and best practices in strategic and digital marketing. Executives will learn how to develop and execute effective marketing strategies that drive business results, ensuring a competitive edge in the digital age.
  3. Building Strong Brands: In this module, executives will learn how to create a brand that resonates with customers and stands out in the marketplace. Discover the secrets of brand building and positioning for long-term success.
  4. Strategic Customer Management: Learn how to develop and maintain long-term relationships with customers by creating value for them. This module provides valuable insights into customer relationship management, ensuring strong, enduring connections.

Half-Day Sessions:

  1. Leading the Sales Team: Dive into effective sales team leadership strategies, motivating and guiding your sales force towards achieving remarkable results. Gain the skills and knowledge to drive sales excellence.
  2. Brand Role and Storytelling: Explore the pivotal role of your brand and learn the art of storytelling. Craft compelling narratives that resonate with your audience, creating a powerful brand presence.
  3. Unlocking the Potential of CRM Systems: Discover the untapped potential of Customer Relationship Management (CRM) systems. This session provides insights into leveraging CRM technology to enhance customer interactions and drive business growth.

This comprehensive program equips executives with the expertise they need to excel in customer engagement, marketing, brand management, and strategic customer relationships, with supplementary sessions that provide targeted knowledge in sales leadership, brand storytelling, and CRM system utilization.

Participation Fee

EUR 3900 + VAT

The price includes access to all training materials, catering, books, cases, tools, and models.

Additional costs include the flight ticket and hotel expenses for the Paris module.

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Programme Calendar

Course Calendar

Elga Prauliņa
Executive Education Corporate Programme Manager. Read More