Master’s Programme

Master’s Programme

Together with partners, SSE Riga is excited to offer a two-year international Master's programme in Service Design Strategies and Innovation (SDSI).

This is a new joint master’s programme with a focus on interdisciplinary studies and cross-specialisation. The programme partners include the Art Academy of Latvia, University of Lapland, Stockholm School of Economics in Riga, Estonian Academy of Arts, Kuldīga Municipality and Kuldīga Artists’ Residence.

Services design is a multidisciplinary and integrative field, therefore the programme aims to combine knowledge, insights, methods and tools from different disciplines - design, business, technology and social sciences.

The programme was launched in 2020/21 and offers a unique opportunity to combine academic studies and practise-based service design with companies. 

SSE Riga Lecturer and PhD Candidate Inga Gleizdāne is SDSI Local Programme Director and coordinates the SDSI course at SSE Riga.


Study Process

The study process includes study periods abroad to Kuldīga in Latvia and Rovaniemi in Finland. Occasional workshops might be organised in Tallinn, Estonia and Riga, Latvia.

Students will have access to vast resources of SDSI partner schools, including prototyping studios and makerspaces in an international learning and networking environment. SDSI locations are ‘safe countries’ characterised by societies striving for social and economic development, wellbeing, and culture.

SDSI emphasises the development of leadership skills, which support students becoming change facilitators who can contribute to innovative, effective and socially responsible service organisations.

Graduates of this programme will be equipped with the knowledge and skills to be prepared for an uncertain future. They will know how to identify and satisfy unmet needs in a wide range of sectors. They will execute leadership roles in organisations in the private and public sectors, spearheading change processes, envisioning the future, managing multidisciplinary teams and overcoming innovation roadblocks.

On the role of service design in shaping the future, says Kristaps Banga, Innovation Lead at Accenture Latvia:

“We need storytellers. We need people with empathy who can actually put themselves in the situation of the customer, and have an understanding of the full user-experience cycle, starting from production and development, through the whole experience, involving business partners, ecosystem partners, and the end user.”

Who Can Apply

Everyone with a minimum of two years of professional work experience and a Bachelor’s degree in any field of study.

  • A mid-level or senior professional from industry or the public sector who can demonstrate creative talents and leadership in innovative projects

  • Self-employed professional

  • Emerging entrepreneur

  • Motivated individual

How to Apply

Read more about the SDSI admissions procedure at, the application deadline for the study year 2022/23 is March 15, 2022.

Less than 30 students will be admitted to the programme annually, enabling individual and personalised approaches to the study process and providing close networking among students and teaching personnel.

Graduates will be awarded a Master’s double degree, one from the Art Academy of Latvia and one from the University of Lapland.

Students interested in this international joint degree Master’s programme can find additional information on the SDSI website.

For questions, please, contact the SDSI Head of Programme, Ilze Kundziņa at or +371 2837 3039

Service Design

Service design is the activity of planning and organising people, infrastructure, communication and material components of a service to improve its quality and the interaction between service providers and customers.
Inga Gleizdāne
Lecturer. BSc Courses: Human Resource Management; Organisation and Management; Business and Leadership Skills. EMBA Course: Human Resources Management. Read More