Sustainability for Local Independent Russian language Media in Estonia – Training in Narva

The Centre for Media Studies at SSE Riga is organizing a media business training in Narva, Estonia – Sustainability for Local Independent Russian language Media. The training will take place in Narva on November 29-December 3 and December 7-8, 2018.

The aim is to educate, motivate and boost the confidence of local Russian language media in Narva region and help them be sustainable, stay alive, develop the business and continue making good independent journalism. As a result, sustainable independent media will contribute to the development of the whole region making good journalism, using social media to promote their work, setting a new level for advertisers.

Target audience of the project are journalists and managers from Russian language media outlets in Ida-Viru county. 15 media professional will participate in training and follow-up activities of the program.

The training will help the outlets understand their strong and weak sides, improve management skills, learn the new ways of monetisation, new formats, how to attract readers on social media, how to engage readers through new formats and offline projects.

This intensive training programme is taught by international experts:

Peter Zashev – leadership mentor of the programme. SSE Riga lecturer on change management and leadership, Hanken & SSE (Finland) Executive Education program director and business trainer, St. Petersburg State University Adjunct Professor, and entrepreneur.

Valentina Permiakova – monetisation and social media mentor, journalist and editor-in-chief of the Revda-info.ru project of the independent newspaper Gorodskye Vesti of the Russian town of Revda. Topics of the training will be: new ways of monetization, special online and offline projects, successful social media marketing on a budget.

Konstantins Kuzikovs – сhief executive officer at Delfi.lv, experienced sales and marketing director. He will be talking about monetisation, new formats and social media strategies, Delfi’s experience, and conduct several practical exercises. 


The programme is organised thanks to the support of the Swedish Embassy in Estonia and the Swedish Institute. The project is being carried out with financial support of the Swedish Institute.

If you are interested to take part in the training, please contact Julia Rodina, SSE Riga Centre for Media Studies Programme Coordinator in Estonia – julia.rodina@sseriga.edu (by November 15, 2018).

The program is organised in cooperation with the Embassy of Sweden in Tallinn.

Tallinn Embassy of Sweden

Julia Rodina
Centre for Media Studies Programme Coordinator in Estonia. Read More