…Nations departments and agencies, he helped develop their team engagement initiative, based upon his theory of practical engagement. Yoad Mick is the CEO of IMAgym and an imagination coach. Having reimagined himself throughout his career, Yoad’s journey has taken him from advertising, working on global brands at renowned agencies like Saatchi & Saatchi, BBDO, and Ogilvy, to becoming a creative director and then a marketing executive in the iGaming industry. In every step, Yoad…

…know how I knew about it but it sparked an interest in business and economics that apparently was already in me. And then I ended up at SSE. Did I know what I wanted to do afterward - no, I didn’t. I didn’t consider going into an academic career until the very end of the third study year when in one subject I produced a fairly decent report. The professor called me on a Friday asking me if I wanted to proceed my studies to another level by teaching others, I said I hadn’t thought about it…

…compensation system, reward management, performance management, function and organization structure analysis and development. Yoad Mick Yoad Mick is the CEO of IMAgym and an imagination coach. Having reimagined himself throughout his career, Yoad’s journey has taken him from advertising, working on global brands at renowned agencies like Saatchi & Saatchi, BBDO, and Ogilvy, to becoming a creative director and then a marketing executive in the iGaming industry. In every step, Yoad…

…compensation system, reward management, performance management, function and organization structure analysis and development. Yoad Mick Yoad Mick is the CEO of IMAgym and an imagination coach. Having reimagined himself throughout his career, Yoad’s journey has taken him from advertising, working on global brands at renowned agencies like Saatchi & Saatchi, BBDO, and Ogilvy, to becoming a creative director and then a marketing executive in the iGaming industry. In every step, Yoad…

Faculty Yoad Mick is the CEO of IMAgym and an imagination coach. Having reimagined himself throughout his career, Yoad’s journey has taken him from advertising, working on global brands at renowned agencies like Saatchi & Saatchi, BBDO, and Ogilvy, to becoming a creative director and then a marketing executive in the iGaming industry. In every step, Yoad’s number one KPI to successfully achieving all other KPIs was always: Keep People Imagining, in a fun and safe atmosphere. Yoad…