Newly launched Market Research course will bridge theory and real-world problems
In order to provide a more real-life experience for students and stimulate close cooperation with alumni and key SSE Riga partners, the Market Research course was redesigned and now involves industry experts, who are SSE Riga graduates with considerable experience in business.
Involving graduates in the study course will benefit students significantly, since graduates can impart the wisdom they’ve gained from their unique experiences. In turn, graduates will gain valuable insights for their companies from students’ research reports.
“We believe this learning approach benefits our students as they can work on real-life research questions and at the same time provide a tangible benefit to our alumni and partners,” confirms Assistant Professor Kata Fredheim, the Market Research course director.
Students (in groups of 4) will have a month to explore a research question provided by a real company. The research topics were set by small local start-ups, government institutions and large multinational businesses. Students will prepare a market research report about real business problems based on interviews, focus groups and a survey that they will conduct.
The course kicked off on November 5th with several parallel panel discussions with alumni experts on the seven themes of the course: sustainability and climate change; new technologies; talent and skills; health, well-being, and happiness; access to finance; education and skills; and data and privacy.