Mini MBA: Strategic Management Programme
Take your career to the next level with this transformational learning experience. The Mini MBA Programme features six modules which equip you with a cross-functional approach to business. They present both strategic management principles and the most recent theoretical developments. You will have the opportunity to explore real situations faced by yourself and fellow participants within your own businesses.
The Mini MBA programme opens the door to state-of-the-art thinking about the fundamentals of business and management. Participants will develop a new mindset and will have an advanced toolbox at their disposal to promote organizational success.
You can expect:
- Access to world-class professors who will share global best practices
- Lively discussions around global management trends
- Opportunities to explore the challenges that you face every day in your business
- Tools and techniques to improve leadership and managerial skills
- Time to take a pause from your daily work and recharge, reflect and refine your career path
- Valuable lessons from peers who come from different industries, thereby sparking creative new ideas
- Cutting-edge pedagogy, designed for mid-career professionals
- A professional peer network that benefits you long after the programme ends
The Mini MBA Programme offers a dynamic, 21st Century community of learning:
- Ample opportunity to interact and learn from both our world-class instructors and your peers
- Access to key materials and a learning community before, during and after the formal program through our ExtendEd learning portal
- Interactive sessions in which participants discuss situations in their own business environments
The Mini MBA programme consists of six modules:
Module 1: Competition
This module introduces the economic foundations of competition in market-based economies, by explaining how companies win or lose in a competitive environment. You will be able to pinpoint your company’s competitive position in the market, and identify strategic options to maintain or change this position.
Module 2: Finance Fundamentals
This module covers basic topics of managerial finance including financial statements, time value of money, capital budgeting, business valuation, debt and equity financing. You will learn how to read financial statements and gain an understanding of how financial decisions are made at your company.
Module 3: Marketing
This module explores the fundamentals of marketing and develops a framework for creating a go-to-market strategy and its corresponding marketing tactics. You will be able to select the appropriate tools, analysis and logic for taking a product to market.
Module 4: Finance Management
This module explores the finance side of the business, how operations are tied to provide proper return to investors and to increase company value for the owners. You will be able to see the financial impacts of your business decisions.
Module 5: Leadership
This module explores important models of human performance and how they can be applied to different organizational context to enhance your managerial effectiveness. Mixing state-of-the-art knowledge and frameworks with practical examples, hints and tools, you will be able to generate energy and commitment among people and to channel this towards strategic organizational goals in an ethical and responsible way.
Module 6: Strategy
This module examines strategic issues at the core of business decision-making using a range of analytical frameworks and techniques. You will be able to evaluate your current strategy and identify areas for strategic expansion.
Competition & Marketing
John Branch, Ross School of Business at the University of Michigan
PhD, University of Cambridge
John Branch teaches marketing and international business courses at the undergraduate, MBA, and executive levels at the Stephen M. Ross School of Business at the University of Michigan (USA). He has also served as Director of Educational Outreach at the University’s William Davidson Institute, which focuses on business in emerging economies. Professor Branch has also served as an adjunct or visiting professor at more than 50 business schools throughout the world and was a visiting scholar at Queen Elizabeth House of the University of Oxford and at the Kellogg School of Management of Northwestern University. He has conducted management training in numerous international companies including British American Tobacco, British Telecom, Mercedes Benz, Oracle, Coca-Cola, Michelin, Ericsson, and Nestlé.
“Teaching in the Mini MBA programme is a highlight of my academic year. The participants are hungry to learn the latest advancements in marketing, and the unique challenges which they face in the everyday are fascinating.”
Anete Pajuste, Stockholm School of Economics in Riga
PhD, Stockholm School of Economics (Sweden)
Anete Pajuste teaches finance and accounting at the undergraduate and executive levels at the Stockholm School of Economics in Riga. She has extensive experience and training in participant-centered learning methods such as cases and experiential learning. Her articles have appeared in journals including the Journal of Corporate Finance, the Oxford Review of Economic Policy and the Journal of Banking and Finance. She is a research member of the European Corporate Governance Institute (ECGI). Professor Pajuste serves as a consultant on firm valuation, cost accounting, investment management and financial planning issues and shares her practical knowledge from investing in equities, index funds and real estate.
"The Mini MBA programme attracts diverse and enthusiastic participants that are eager to learn and share their experiences and everyday business challenges. I very much enjoy working with people that are engaged in class discussions and practical tasks. At the end of this module, I am happy to see that many participants start to believe that Finance is fun!"
Peter Zashev, Hanken School of Economics
PhD, Hanken School of Economics
Peter Zashev He holds a PhD in Economics and Business Administration from the Hanken School of Economics. He has more than 18 years of experience in executive education as lecturer and programme director. He has worked with the management of big companies across Europe and mainly in the Nordic countries, the Baltic States and Russia. As high-energy speaker, he engages audiences with his natural storytelling ability. His thought-provoking messages leave audiences with valuable information to take back to the office and immediately put into practice. His academic interests include leadership and management, international business strategy and entrepreneurship, and cross-cultural communications.
“Great leadership is not a final destination – it is a journey! In any journey the role and input of your guide can make a big difference – where to look for, what to look at, what to try and what to avoid! For me being a trusted guide on your way to better leadership is both an honor and a privilege!”
Yusaf H. Akbar
DPhil, University of Sussex
Professor Yusaf H. Akbar has extensive teaching, research and consulting experience in emerging markets including in Bulgaria, China, France, Hungary, Italy, Latvia, Lithuania, Poland, Romania, Sweden, UK and UAE. His consulting and professional references include Banco San Paolo Intesa, Citibank, Deutsche Telekom, Raiffeisen Bank, Telenor, Siemens and Toyota. He has an airline industry blog at: www.airlineanalysts.com. He has published in many journals including Journal of World Business, Journal of International Management, Cross Cultural Management,, Business and Politics and Harvard Business Review. He co-authored the text on Strategic Management in Emerging Markets.
“The Mini MBA programme is a high-level programme with engaged, experienced and thoughtful participants from a diverse range of industries and roles. It’s a perfect opportunity to exchange thoughts on the current state of strategy in different organizations and to consider best practice and future trends in strategic decision-making.”
- Come from a wide variety of organisations and industries
- Understand core business functions and are ready to adopt new perspectives on these functions.
- Have 5 or more years of managerial experience
Instruction is in English and participants should be sufficiently fluent in order to contribute to discussions and group work.
4900 EUR + VAT
Teeter Scholarship available
Managers of small, regional companies and non-governmental organizations may apply for a Teeter Scholarship, which is awarded on a competitive basis.
Teeter Scholarships are full-tuition scholarships to attend executive education programs offered by the William Davidson Institute. The scholarships are named to honor the memory of Robert M. Teeter, an advisor to U.S. presidents from 1968-1992 and a board member at the William Davidson Institute.