John Branch

John Branch currently teaches a variety of marketing and international business courses at the undergraduate, M.B.A., and executive levels at the Stephen M. Ross School of Business at the University of Michigan (U.S.A.), and serves as Co-Director of the Yaffe Digital Media Initiative.

Prior to joining Michigan Ross, John was on the faculty of the John M. Olin School of Business at Washington University in Saint Louis (U.S.A.) for five years. However, he began his academic career in 1993 as an Assistant Professor of Marketing at the École Supérieure de Commerce de Rennes in France. Since then, he has also served as an adjunct or visiting professor at more than 40 business schools throughout the world, including the Zagreb School of Economics and Management (Croatia), ESAN (Peru), and the Sasin Graduate Institute of Administration (Thailand). He is currently an Associate Fellow at Homerton College, University of Cambridge (England), and was a visiting scholar at Queen Elizabeth House at the University of Oxford (England) and at the J. L. Kellogg Graduate School of Management at Northwestern University (U.S.A.).

John has also conducted management training and consulting in numerous international companies, including Anheuser-Busch, British Telecom, Cargill, Mercedes Benz, Oracle, Coca-Cola, Michelin, Ericsson, and Nestlé.

John is originally from Canada. He holds a Bachelor of Engineering Science degree in electronics from the University of Western Ontario (Canada), a Master of Business Administration from the University of New Brunswick (Canada), a Master of Arts in education from Washington University in Saint Louis (U.S.A.), a Doctor of Philosophy in marketing from the University of Cambridge (England), and Doctor of Education from the University of Michigan (U.S.A.).