Executive Education Course: Strategic Customer Management - Creating and Negotiating Value with Key Customers
Monday, October 26, 2020, 9:00
October 26, 27, 28; 9:00 – 17:00
Strategic Customer Management (SCM) has become a crucial capability that businesses need to develop. The reason? Big customers are getting bigger, rationalising their supplier base and becoming more sophisticated and demanding. SCM is therefore an approach that allows companies to create value in key customer relationships and distribute this value through negotiation.
This is a practical, hands-on programme that seamlessly combines strategic thinking and actionable tools to help you and your teams make a difference with key customers.