Data Storytelling
April 25, 2022, 09:00 – 17:00
April 26, 2022, 09:00 – 17:00
SSE Riga, Strēlnieku 4a
EUR 635 + VAT
Data visualization expert Stephen Few said, “Numbers have an important story to tell. They rely on you to give them a clear and convincing voice.” Any insight worth sharing is probably best shared as a data story.
The phrase “data storytelling” has been associated with many things - data visualizations, infographics, dashboards, data presentations, and so on. Too often data storytelling is interpreted as just visualizing data effectively, however, it is much more than just creating visually-appealing data charts. Data storytelling is a structured approach for communicating data insights, and it involves a combination of three key elements: data, visuals and narrative. It is a comparatively new field of expertise where art and science truly converge.
The ability to convey your message in the information age becomes increasingly important yet difficult at the same time. This is especially challenging when it involves vast amounts of data. Being able to understand, what is important, which visuals to choose, what story to tell, how to ensure that data is accurate and understandable by your audience is becoming more crucial.
Rihards Garancs
Rihards advises and teaches companies in data visualization, automation, and efficiency improvement. Lecturer is a graduate of SSE Riga with six years of experience in the FMCG sector in the financial, supply chain, and business functions.
Context
This course will provide you with the concepts, tools and knowledge paired with practical tasks to ensure your presentations speak volumes and make impact.
This course will cover the following topics:
- What are the key elements of a successful data intensive presentation?
- Why most of us fail to create compelling presentations and what we can do about it?
- How to choose the right data to show in the presentation?
- How to combine the data & insights in creating a story that captivates your audience?
- How to create visuals that enlighten your audience rather than overwhelm?
- How to ensure your data is bias-free?
- How to ensure that your presentation leaves lasting impression on your audience and is acted upon?
Content
- Morning part I: Why storytelling is important? What makes a successful data presentation?
- Morning part II: How to build presentation and visuals + practical task on visuals (selecting the right data to present and visualizing it from large pool of information)
- Afternoon part I: Key elements of data storytelling and biases in data – how to ensure accurate and bias-free presentation that brings clarity, objectivity, and continuity?
- Afternoon part II: Practical work on building data presentation and receiving feedback (reconciling different stakeholders in assessing whether to continue competing in adjacent product category or not)
Learning objectives
By the end of the course you will have a good understanding of how to deal with large data tables in presentations, identify the right data to present and tell the story.
You will know:
- How to choose the right data to show in the presentation
- How to create compelling data intensive presentations
- How to create visuals that enlighten your audience
- How to create impressive data story that can influence and drive change
Who should attend
Anybody who creates or uses data presentations or wants to improve data articulation in presentations will find this course of great value. To those who are users of data presentations this course will provide the checklist of questions to ask and frameworks to ensure that data presentations are clear and accurate.
Participation fee
635 EUR + VAT