Creative Leadership for Sales and Marketing

In high-pressure sales and marketing environments, creative leadership is more than generating ideas — it’s about guiding teams through complexity, unlocking bold thinking, and delivering results under pressure. Resistance, ambiguity, and fast-changing conditions are part of the landscape. This course provides a structured, practical approach to lead through those challenges — equipping you to reframe obstacles, inspire action, and drive innovation when it matters most.

Fionn Dobbin is a creative leader, designer, and lecturer with extensive experience working at the intersection of creativity, sustainability, and strategic innovation. Collaborating with some of the world’s most influential organizations and academic institutions, Fionn has developed and delivered impactful strategies and workshops that empower leaders and teams to navigate complexity and drive meaningful change. His global expertise spans diverse industries and cultural contexts, offering unique insights into fostering creativity and resilience in today’s fast-changing world. He has also taught at the Stockholm School of Economics in Riga, focusing on topics such as creative confidence, entrepreneurial strategy, and design thinking.

This course is designed for:

• Sales and marketing professionals seeking to lead with creativity under pressure
• Business development and brand managers working in dynamic, fast-paced environments
• Team leaders and project owners responsible for campaign innovation and client engagement
• Entrepreneurs and business owners aiming to unlock new ideas and drive strategic growth
• Anyone who wants to build stronger creative leadership skills in high-stakes, results-driven contexts

Organizations gain leaders who can drive creative thinking and performance under pressure — a critical edge in today’s competitive sales and marketing landscape. Participants return equipped with structured tools to navigate resistance, unlock innovation, and guide teams through uncertainty. This means faster decision-making, more resilient strategy execution, and stronger alignment between creative work and business goals.

Participants will develop practical tools to lead with creativity under pressure — gaining skills to reframe challenges, inspire teams, and drive innovation in high-stakes situations. They’ll learn to make faster, clearer decisions, handle resistance with confidence, and turn complexity into strategic opportunity. The course empowers leaders to bring fresh energy and clarity to their sales and marketing work.

This course combines interactive teaching, real-world cases, and hands-on exercises to build creative leadership capabilities. Key topics include:

• Creative agility in action – frameworks for rapid ideation and testing of sales/marketing concepts.
• Leading under pressure – tools for decision-making and calm leadership in high-stakes or uncertain environments.
• Reframing and resistance – methods to shift mindsets, overcome objections, and unlock new perspectives.
• Trust and alignment – guiding teams and clients through change with clarity and conviction.
• Applied tools from psychology and coaching – including techniques inspired by Stutz, Birkenbihl, and Bandura.

Participants will leave with a structured creative toolkit they can immediately apply to campaigns, pitches, and product strategies — especially in fast-moving or competitive contexts.

EUR 490 + VAT