SSE Riga launches new activities within the IMPACTWHEEL initiative
SSE Riga is one of the partners in the IMPACTWHEEL project — a two-year initiative uniting six universities, two intermediary organizations, and two innovation-driven companies from seven European countries. SSE Riga leads the part of the project focused on building strong partnerships for innovation and boosting entrepreneurial growth. In autumn 2025, three initiatives were launched to strengthen these efforts.
“Introduction to Entrepreneurship” Course for Bachelor Students
Dates: October 22 – November 21, 2025
Target audience: BSc students
SSE Riga is launching a new BSc course, Introduction to Entrepreneurship, running from October 22 to November 21 in collaboration with the ImpactWheel project and integrating the Value Creation Wheel (VCW) methodology.
More than 180 students will take part in this hands-on, 50-hour program designed to develop entrepreneurial mindset, creativity, and problem-solving through workshops, team projects, AI-enhanced ideation, and mentorship from real entrepreneurs.
Throughout the course, students will explore the fundamentals of entrepreneurship, practice VCW-driven ideation and opportunity assessment, and develop early-stage business concepts that culminate in final pitch presentations. With a mix of lectures, case studies, group work, and guest entrepreneur insights, the program aims to strengthen students’ ability to design, validate, and communicate innovative business ideas.
“From Lab to Market” Entrepreneurship & Innovation Clinic for Academic Staff/Researchers
Dates: November 26 – November 28, 2025
Target audience: Academic staff (faculty, lecturers, researchers)
SSE Riga introduces From Lab to Market, a 10-hour entrepreneurship and innovation clinic designed for academic staff and researchers interested in turning scientific insights into real-world solutions.
Delivered across three sessions, the clinic combines workshops, mentoring, peer learning, market analysis, and the Value Creation Wheel (VCW) methodology to help participants identify innovation opportunities, validate ideas, and build research-based business models.
Through expert-led sessions on research-driven entrepreneurship, success factors in science-based innovation, and business model creation, participants explore commercialization pathways, learn from guest researcher-entrepreneurs, and receive personalized mentoring and technology valorization support. By the end of the clinic, researchers gain practical tools, strategic clarity, and market-oriented skills to bring their scientific work from the lab to the marketplace.
Marketing Skills for SME: Building Capacity for Entrepreneurial Growth (10-Hour Training)
Dates: December 8-9, 2025
Target audience: Non-academic and administrative personnel
SSE Riga presents Marketing Skills for SME, a 10-hour practical training designed to equip participants with essential marketing skills for promoting activities and reaching customers effectively.
This two-day training strengthens the capacity of non-academic and administrative personnel in education organisations to promote education and entrepreneurship-related activities in the institutions.
Using workshops, peer learning, and the Value Creation Wheel (VCW) methodology, the training introduces core concepts such as customer understanding, value proposition design, digital marketing, and AI-enhanced strategies. Participants learn how to segment markets, build clear messaging, choose the right marketing channels, and track key performance indicators.
Through interactive sessions, case studies, and hands-on group exercises, attendees apply VCW tools to real marketing challenges and develop actionable mini-marketing plans. By the end of the course, participants are equipped to structure marketing decisions using VCW, craft compelling value propositions, and implement data-driven strategies that support startup growth and customer acquisition.
To sign up: email inga.gleizdane@sseriga.edu
Project Website
Project Period
April 2025 to April 2027
