Executive Education Business Afterhours #7: Reinventing Business Strategies

Starting at 17:00, three experts will share fresh perspectives on how businesses can adapt and thrive in today’s changing environment:

🔹 Brand Strategies That Work (and Those That Don’t) – Kristaps Siliņš
Drawing on lessons from 75+ brands across 10 countries, Kristaps will explore what makes brand strategies succeed — and where they often go wrong. Expect practical insights on how to build stronger, sharper, and more resilient brands.

🔹 Strategy for Building a Product Portfolio – Dmitry Minchenko
With examples from the pharmaceutical industry, Dmitry will share approaches to selecting, diversifying, and financing product portfolios. From balancing risk to accelerating growth, he will highlight tactics relevant across industries.

🔹 The Missing Link in Digital Transformation: Training Imagination in the Age of AI – Yoad Mick
Generative AI is reshaping business, but imagination remains a uniquely human advantage. Yoad will demonstrate how training imagination like a muscle can empower leaders to navigate uncertainty and shape the future with intent.

From 19:00, join us for networking in the lobby with fellow professionals, faculty members, and industry leaders.

About the speakers:

Kristaps Siliņš is the most awarded brand strategist in the Baltics and the driving force behind some of the region’s most impactful campaigns. Over the past decade, he has worked with 75+ brands across more than 10 countries, helping transform how businesses connect with their audiences.

Kristaps is the founder of the strategy agency White Label and since 2016 has also been the managing partner of McCANN Riga, one of Latvia’s leading creative agencies. Known for his sharp strategic thinking and hands-on experience, Kristaps brings a mix of creativity, clarity, and commercial focus to brand building.

With 27 years of distinguished experience in the pharmaceutical industry, Dmitry Minchenko is a dynamic, results-oriented leader with a proven track record in driving sales, building high-performing teams, and delivering innovative solutions for business growth. He is excelled in promoting medical and pharmaceutical products across hospital and pharmacy channels in Rx, OTC, medical devices, and cosmetics sectors. Notable brands include Puregon, Lamisil, Viagra, La Roche-Posay, Kaletra, and Librederm.

Yoad Mick is a pioneering imagination coach and founder of IMAGYM – the imagination gym that kickstarts proactive imagination and trains it like a muscle, turning it into a practical advantage in both life and business. He trains you to unlock the missing piece for creating personal and professional change: your imagination. A former special forces officer turned psychology graduate, Yoad built a career in advertising with global agencies including Saatchi & Saatchi, BBDO, and Ogilvy, before becoming a marketing executive and helping take a company through a successful IPO. His journey and practical experience led him to develop this unique imagination training methodology to be used as a powerful tool for growth, leadership, and innovation. Yoad has since trained hundreds of founders, CEOs, executives, researchers, and corporate teams through accelerators, universities, and executive education programs worldwide.