SSE Business Lab Riga Workshop: Being a Successful Entrepreneur — Dealing with Uncertainty

Entrepreneurship is a practice rife with uncertainty. Poor handling of such uncertainties often leads to entrepreneurs failing. Being an entrepreneur means breaking into new waters! Entrepreneurs often have to make decisions based on limited information and in the face of great uncertainty. Rarely has uncertainty been as great as in the current times. Noah's method helps to better understand and manage such uncertainties, which is what he will talk about during this workshop.

Noah Bellwald is a researcher at the University of St. Gallen in Switzerland and a serial entrepreneur with 17 years of experience in founding and managing ventures across multiple industries and countries. Noah has successfully launched and scaled multiple companies, holding stakes in businesses both domestically and internationally. He is deeply involved in bridging theory and practice, ensuring that cutting-edge research translates into real-world entrepreneurial impact. His research at the University of St. Gallen focuses on how entrepreneurs develop their skills, optimize their learning processes, self-regulate in uncertain environments, and build resilience.