Public Lecture: NFTs and Web3 Tools for Digital Marketing Strategies

Wednesday, October 4, 2023, 10:00 – 11:00
SSE Riga, Room 303

Join us for an insightful public lecture with Janina Vinklere, an esteemed expert in digital marketing and Web3 technology. In this onsite lecture, Janina will unveil how some of the world's biggest brands, including over 80% of the Fortune 500 companies, harness the power of Web3 tools. Discover how these tools aren't just enhancing customer acquisition and engagement but also revolutionizing long-term revenue strategies by optimizing Customer Lifetime Value (CLV).

No prior registration is necessary, and all those interested in these topics are warmly invited to attend the lecture.

Janina Vinklere

Janina Vinklere teaches digital marketing at the Swiss Business School, and Web3 tools and NFTs are included in the undergraduate training course.

Janina has more than 10 years of experience in digital marketing, community building, and startup growth promotion, and has advised more than 30 entrepreneurs on the implementation of Web3 and NFTs. She works with Phygtl, a Web3 startup from California, USA, and was awarded as one of the Top 100 Women in Emerging Tech by Women of The Future.

Janina lives in Zurich, Switzerland, and is an active networker in the European Web3 ecosystem. She also leads the digital marketing team at Women in Web3 Switzerland and supports the Swiss NFT Association in their digital marketing and PR efforts.