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Srategic Customer Management (SCM) has become a crucial capability that businesses need to develop. The reason? Big customers are getting bigger, rationalising their supplier base and becoming more sophisticated and demanding. SCM is therefore an approach that allows companies to create value in key customer relationships and distribute this value through negotiation.
This 3-day online programme features tried, tested and best practice analytical frameworks for effective management of relationships with strategic customers.
You will be trained by Xavier Marcos who is an inspiring educator, researcher and consultant with 20 years of experience working in academia, consultancy and in multinational corporations. He teaches at Cranfield School of Management in the UK and as visiting faculty at a number of other business schools worldwide.
