Reinson Heidi

Reinson Heidi

Visiting Lecturer. BSc Course: Economic and Consumer Behavior. EMBA Course: Influencing & the Science of Human Behaviour Department of Business and Management


2010 – 2012 University College London (UCL) MSc Cognitive and Decision Sciences; dissertation in brand choice, supervisor Nick Chater (WBS)

2003 – 2006 Stockholm School of Economics in Riga (SSE Riga) BSc Economics and Business Administration; specialization in Marketing

Autumn 2005 Paris Graduate School of Management Erasmus exchange program; specialization in Marketing

2000 – 2003 Tallinn Secondary Science School Graduation with honors

Work experience

04/2012 – TNS Emor (research company) Consumer Behaviour and Neuromarketing Research expert

06/2011 – 04/2012 Zavod BBDO (ad agency) Neuromarketing Research Expert (part-time during studies)

03/2008 – 09/2010 Valio Eesti AS (dairy producer) Product Group and Brand Manager

03/2007 – 03/2008 Coca-Cola Balti Jookide AS (The Coca-Cola Company in the Baltics) Junior Brand Manager

03/2006 - 03/2007 Forma Media AS (magazine publisher) Marketing Manager


Äripäev AS Contributing author of the Handbook of Marketing

Las Kallab OÜ Founder and owner of webshop

Estonian Debating Society Member of the Estonian national team at the World Schools Debating Championships (Peru 2003). Current member of the Society