Brand Role and Story-Telling

April 23,2024 | 13:30 – 17:00
SSE Riga, Strēlnieku 4a
EUR 250 + VAT

This session will provide guidance in finding the most suitable brand role (strategy) that appeals to wider audience. We will also learn several ways to break the brand into culture with relevant action and storytelling thus attracing more attention, more respect, more love, and more money.



Brands are not only competing with other brands, but with every piece of content that people choose to whatch or listen (Netflix, Spotify, football, gaming, cat videos, etc.) Also, too often companies talk about themselves instead of putting peoples' needs and interests first. As a result people choose to consume the content that is more relevant or entertaining.


Andris Rubins

Andris Rubīns has worked in the marketing and advertising industry for the last 25 years. Since 2005 he is CEO and Managing Partner at “Magic” (previously - NORD DDB Riga), where he leads a team of approximately 50 people. ”Magic” agency is one of the most influential creative agencies in Baltics and it’s work has been internationally recognized at festivals such as Golden Drum, Euro Effie, Epica, Creative Excellence Awards among others.

With a team of partners Andris organizes Baltic Brand Forum & Awards that has become one of the major events for marketers and brand builders in the region. He is one of the co-founders of Latvian Exporters Association “The Red Jackets” to acknowledge, support and promote best exporting brands from Latvia.

Andris holds an EMBA degree from the Berlin School of Creative Leadership. He has graduated from the Stockholm School of Economics in Riga and received a Master’s degree from the University of Latvia.

Andris loves nature photography and still believes that Creativity is the most powerful force in Business.

Who should attend

Sales and marketing professionals

Business owners

Communication experts


  • Brand Role methodology and case-study examples
  • Look into consumer trends library and mega-trends workshop
  • Breaking brand into culture techniques
  • Storytelling and story-doing examples to learn from

Benefits to the participants

Learn new tools and approaches to be used for building a new brand or redefining an existing brand.

Benefits to the organization

Ability to build stronger brand, attract more attention and win more hearts and wallets.

Participation fee

EUR 250 + VAT

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