Open Workshop by Prof. Bo Edvardsson: A Service-dominant Logic lens on Innovation
The aim of the Open Workshop Series in Business and Management Studies is to promote top-quality academic and applied research in various fields of the social sciences. This is a unique opportunity for sharing knowledge and networking with local and international community members.
15:00 - 17:00 Friday 24/11/2017SSE Riga, Strelnieku 4a, Room 407
Speaker: Prof. Bo Edvardsson, Karlstad University, Sweden
In service-driven economies, characterized by rapid changes due to digitalization, globalization, and an increasing focus on value creation through customer experiences, service innovation is critical to survive and necessary for success. Innovation involves collaboration between actors that leverages existing and new resources in smart ways to create social and business value that drives growth, creates jobs, and ensures a dynamic, healthy economy (Edvardsson, Tronvoll and Gruber, 2011; Lusch and Vargo, 2014; Schumpeter, 1934). Tesla clearly illustrates the need for collaboration with multiple actors and infrastructure support to leverage existing and new resources. The innovation is in how the ecosystem of batteries, cars and, not least, a network of stations to charge the batteries, to note some of the resources necessary to enable innovation to scale up. When more actors become engaged and can extract value, the ecosystem scales up.
Service innovation is understood as an institutionalized change in service ecosystems that enables resource integration and value co-creation for engaged actors in new and useful ways (Edvardsson and Tronvoll, 2013). A service ecosystem is a relatively self-contained, self-adjusting system of resource-integrating actors, connected by shared institutional logics and their mutual value creation practices, which benefit engaged actors through their service exchange (Lusch and Nambisan, 2015).
Only a few empirical studies have focused on why innovative service ecosystems scale up (Di Pietro et al. 2015). In my presentation I will discuss why innovative service ecosystems scale up. Scaling up here refers to an empirical phenomenon describing an innovative service ecosystem’s ability to grow by attracting new customers and other actors (Harnish, 2014). It includes adjusting to and learning from new market and social conditions, such that it can create enough revenue and profits to enable sustainable growth.
In my presentation I will provide an overview of (1) service dominant logic and (2) service innovation including a new framework and some empirical examples such as Eataly, KidZania and IKEA.
Dr. Bo Edvardsson is Professor and Founder, CTF-ServiceResearch Centre and Vice Rector, Karlstad University, Sweden. In 2008, he received the RESER Award “Commendation for lifetime achievement to scholarship” by The European Association for Service Research and in 2004 The AMA Career Contributions to the Services Discipline Award. In 2013 Edvardsson was appointedHonorary DistinguishedProfessor of Service Management, EGADE Business School, Monterrey Tech, Mexico.Bo was also appointedDistinguished Faculty Fellow of theCenter for Excellence in Service, University of Maryland and Honorary Distinguished. In 2011 Bo was appointed International fellow Centre for Service Management at Loughborough University in the UK. Hewas also in 2011 appointed Guest professor of Service Management, EMBA Center, NankaiUniversity China.
In 2009 Bo Edvardsson was awarded Honarary Doctorate, Swedish School of Economics and Business Administration, Hanken. Bo was 2008 awarded for public service with a Medal from the City of Karlstad. Member of the editorial staff of the following journals: International Journal of Service Industry Management, Managing Service Quality, International Journal of Internet Marketing & Advertising, International Journal of Research in Marketing and Journal of Service Research.
Bo is member of organizational committees for several research conferences on Service Management and for the international symposium on Quality in Services, QUIS.Bo is the former editor of Journal of Service Management. He is often invited to give keynote presentations research conferences and participate in leadership development programs. His research includes new service development and innovation, customer experience, complaint management, service eco-systems and transition from product to service in manufacturing. His journal papers have received several awards and most recently in 2016 best article winner in Journal of Service Research special issue on Transformative Service Research.Bo Edvardsson Google Scholar citations October 30th 2017 shows 13.200 citations.