Wednesday 23/05/2012

SSE Riga Wins the L'Oréal Brandstorm Baltic Finals 2012

On May 22, the L'Oreal Brandstorm Baltic finals took place at L'Oreal's main office in Riga.

Eight teams gathered from all over the Baltics to fight for the opportunity to become the Baltic winner, and represent the Baltic countries in the Brandstorm World Finals in Paris in June.

After a fierce competition, the winners were announced. This year, for the third time in a row, SSE Riga won 1st place. But this was not the only trophy that SSE Riga won, because for the second time in a row 3rd place was also won by a team from SSE Riga.

The first place winner was the Team “PPP”, with its members Daina Gailiušaitė, Rasa Girtavičiūtė, and Kristina Malūkaitė. The third place winner was the “Gleam” team with Šarlote Bludiņa, Anda Ķikute, and Estere Priedīte.

The goal of the L’Oréal Brandstorm competition is to provide an opportunity for students from around the world to live a real-life marketing experience through revamping an existing L’Oréal brand. The game requires students to analyse current market conditions, design products, and identify niche opportunities for their products in order to create a thorough marketing campaign. This year, the competition concentrated on The Body Shop brand.

The International L’Oréal Brandstorm Finals take place in Paris on the 13th – 14thof June 2012, when all the winners of the regional finals will compete for the prize of 10,000 €.

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