SSE Riga is launching a new virtual recruitment assistant
SSE Riga already has an active Facebook page with 11 000 followers and Facebook is one of the main channels in student recruitment; therefore, in January 2018 SSE Riga launched the first university chatbot of its kind in Latvia.
The SSE Riga chatbot is a real-time digital conversation tool on Facebook and its aim is to attract potential applicants and generate new leads for the BSc programme.
The chatbot will engage potential applicants in conversation on Facebook and make them aware of what SSE Riga has to offer, encouraging them to apply to the BSc programme.
During the conversation, the virtual assistant will find out prospects’ interests, guide prospects through key steps of the admissions process, and invite them to Open Door Days, shadow days, etc.
The chatbot will make this information easy to access!