Open Lecture: Business Opportunities in the Art World
On September 8, 2011 Corinne Estrada, CEO of Agenda, a PR & Marketing agency in Paris specializing in communications for international cultural organizations will give a presentation on Business Opportunities in the Art World.
The talk will start at 4 PM in Soros Auditorium, SSE Riga. Talk will be 30 minutes long followed by a Q & A session.
“ Exhibitions in the world’s large museums have become blockbusters with millions of visitors and consumer products. It is time to learn how to work in order to attract private and public partners to take a profit share from the recent developments. The marketing mix, branding and communication strategies are vital components in this success story.”