After attending the Future Media Management programme, journalists start to think like businesspeople
Participants from Russia, the Baltics and the Eastern Partnership countries acquired new and valuable skills in developing sustainable business models for their media during the programme Future Media Management organized by the Centre for Media Studies at SSE Riga.
In four week-long modules 20 managers of both non-profit and for-profit independent outlets worked hard to improve their leadership, strategy, marketing and financial management skills. The programme (www.mediamanagement.lv) was created to help people who manage independent news media outlets to develop sustainable business models and is the first of its kind in Europe.
“I started thinking not like a journalist but like a businessman. I realized that journalism is not just creating content but also selling and promoting this content. Every business needs to be sustainable and especially journalism. New approaches and ideas were found.”
“I gained a lot of useful knowledge, primarily of strategy and marketing.”
“It is a great way to network, to exchange ideas for future cooperative projects.”
“The programme was an amazing experience for me. It is what I needed for my work!”
These are just some of the inspiring comments from the Future Media Management programme participants, who celebrated their graduation at SSE Riga on September 16th.
Thanks to the guidance of Programme Director Mark Lee Hunter and professional and inspiring lecturers – Yuri Romanenkov, Drew Sullivan, Liam Ulvhag, Kevin Davis, Valērija Lieģe, and Rosemary Armao – by the end of the programme all participants had developed their own business plans.
The programme was organized by the Centre for Media Studies at SSE Riga and supported by the Swedish Institute.