Building Powerful Brands

Internationally renowned expert presents cutting-edge techniques and processes for creating new brands and dealing with the complexities of contemporary brand management. The master class is invaluable for businesses seeking to enter new markets and challenge already-established brands.

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Date: 21-22 November, 2013
Duration:	2 days
Language:	English
Participation fee:	780 EUR + VAT 680 EUR + VAT (if registered by 1 October) 10 % discount for each additional participant from the same company; 15 % discount for SSE Riga Alumni
EU project partners: ::	Non applicable

Registration by 11 November, 2013 Registration form >

Philippe Mihailovich -
Philippe is a leading academic in the field of brand architecture, brand creation and luxury brands in particular. He is the conceptual director of HAUTeLUXE a luxury brand consultancy and author of a B2B book on Luxury Brand theory under the same title. "Today's brands have to go way beyond branding, and here's where we need to be," says Philippe.

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Participants Say

The Programme on Building Powerful Brands helps to understand what your brand stands for, does it have enough power to win new clients or to secure business for new comers.

Tatjana Voitenko
Board Member, Alfresco, Latvia

I really enjoyed the fact that the lecturer is familiar with brands from Latvia, and he could easily relate to the issues my company is facing.

Ilona Viluma
Brand Manager, Stenders, Latvia

Excellent sharing of experience, and a very open and personal approach, which added value for each participant.

Jelena Krivkina
Partner, Data Consulting, Latvia